High Rapid Networks

High Rapid Networks needed a complete redesign to reflect their new direction under new ownership. The previous website was outdated, lacked branding, and didn't support the modern, community-focused vision they wanted to project. The redesign centered around creating a fresh, modern brand style that highlighted their commitment to providing high-quality internet services to rural communities in Northwestern Colorado.

Challenge

Under new ownership, High Rapid Networks faced:

Outdated website that didn't reflect their new vision
No cohesive brand identity
Need to drive new customer signups in rural markets
Competition from larger ISPs expanding into their territory
Desire to emphasize community involvement and values

Goals

The goals were twofold: rebrand the business with a professional, contemporary look and drive new customer signups.

Process

To achieve this, I designed and developed a user-friendly website built on WordPress, integrating a streamlined signup form and backend tools to connect with their CRM and management systems. The site also emphasized their dedication to the community with sections highlighting their nonprofit support, and discounts for first responders, military, teachers, and students.

In addition to the website, I created print mailer assets and flyers that were distributed across Craig, Maybell, and Steamboat Springs, Colorado. These efforts, combined with the redesigned website, helped High Rapid Networks double their subscriber base and expand their reach into larger cities, opening the door to even greater growth.

Through this project, I:

Redesigned the website to establish a professional and modern brand style that aligned with the company's new vision.
Developed a streamlined signup form integrated with backend CRM tools to make customer onboarding simple and efficient.
Optimized the site for local SEO, targeting customers in rural Colorado to improve visibility and engagement.
Created marketing materials, including flyers and assets, that supported physical outreach efforts in Craig, Maybell, and Steamboat Springs.
Highlighted community values, adding sections to showcase their support for nonprofits, first responders, and local events.
Collaborated on CRM integration, resolving challenges to ensure seamless functionality.

Results

These efforts, combined with the redesigned website, helped High Rapid Networks double their subscriber base and expand their reach into larger cities, opening the door to even greater growth.