Zachary Guerrero
Senior Product Designer
Senior Product Designer with 10+ years working on enterprise SaaS, insurance, and membership platforms. At Pacific Life, I led research and design for internal tools and customer portals—working within strict regulatory requirements while keeping workflows simple. I focus on turning unclear problems into tested solutions that improve conversion and reduce friction.
Work Experience
Member Splash
Product Designer
Ladera Ranch, CA
05/2025 - Present
- •Redesigned member onboarding, application, and renewal flows. Used prototyping and usability testing to cut friction and improve completion rates.
- •Run discovery sessions with clients to understand goals and pain points, then turn those into prioritized designs and tested prototypes.
- •Analyze user behavior, A/B tests, and session recordings to find problems and fix them. Focus on helping people finish what they came to do.
Beetle & Frog Design
UX Consultant
Riverside, CA
10/2018 - Present
- •Lead UX strategy for clients in different industries. Run discovery workshops to understand goals, then design solutions that improve conversion.
- •Design responsive websites through wireframes, prototypes, and usability tests. Ensure WCAG 2.1 AA compliance.
Pacific Life Insurance Company
User Experience Designer II
Newport Beach, CA
11/2022 - 10/2024
- •Led UX research for policyholder, agent, and internal tools. Ran interviews and usability tests that shaped what the product team built next.
- •Designed enterprise portals and internal tools for claims and underwriting. Built early design system components that other teams reused.
- •Worked with product, engineering, and business analysts to ship accessible experiences while navigating technical and regulatory constraints.
- •Presented design strategy and research to leadership. Got approval for user-focused changes tied to business goals.
Aeries Software
Product Designer
Orange, CA
07/2019 - 07/2021
- •Designed parent and community portals for a K-12 student information system. Made it easier for families to find grades, attendance, and student info.
- •Worked with marketing and product to keep designs consistent across public and logged-in experiences. Built reusable components.
Multimedia LLC
UX/UI Designer
Laguna Hills, CA
04/2018 - 07/2019
- •Redesigned the payment and add-ons purchase flow, reducing checkout friction to increase conversions.
- •Streamlined the content upload-to-broadcast workflow for content creators, improving discoverability of advanced features and platform engagement.
Skills
Product StrategyDesign SystemsUser ResearchUsability TestingA/B TestingInteraction DesignInformation ArchitecturePrototypingCross-Functional LeadershipStakeholder ManagementWorkshop FacilitationProduct AnalyticsJourney MappingAccessibility (WCAG)Responsive DesignFigma
Education
Associates of Applied Science in Information Technology
ITT Technical Institute
Henderson, NV