Rhonda's Aftercare
Rhonda's Aftercare's website faced challenges with slow page load speeds and a design that didn't effectively guide visitors to their desired destinations. The outdated design didn't align with their vision of engaging families and patients or helping them find the care they needed.
Challenge
The existing website suffered from:
- Slow page load speeds affecting user experience
- Ineffective navigation that didn't guide visitors to key actions
- Outdated design that didn't reflect the quality of care
- Poor user journeys from social media and QR codes
- Difficulty for families finding the information they needed
Process
My role was to revitalize the design, reimagine the user experience, and create a seamless journey for users. This included guiding visitors to contact Rhonda's Aftercare, apply for jobs, or navigate from links shared on social media and QR codes.
Key improvements:
- Redesigned navigation architecture for clearer user paths
- Optimized images and code for 30% faster load times
- Created dedicated landing pages for social media and QR code traffic
- Implemented clear calls-to-action throughout the site
- Developed a new visual identity that communicated warmth and professionalism
Results
- 25% increase in contacts - Improved user flows led to more inquiries
- 30% faster load time - Better performance and user experience
- Improved user journey - Clear paths from entry to conversion
- New Brand & Identity - Modern design that reflects quality of care
- Before/After transformation - Visible improvement in design quality
