Iliana Garcia Photography
Brand Design - Brand Strategy - WordPress Development
Project Description
Iliana Garcia-Flores is one of the most talented photographers I know. She has captured so many precious moments that it was an honor to help design her website!
Iliana’s website needed some work in order for it to be fully functional. She also needed a new logo and a color palette that I later described as “High-end fancy hotel“.
Brand Identity & Strategy
I know how Iliana thinks, she loves being part of the creative process, and I made sure to involve her in every step while planning and creating her brand.
I do this for all of my clients, but with Iliana the process was much more collaborative. We worked through several rounds of colors and font choices until we found the PERFECT match!
With a strong brand and identity, Iliana was confident that she was showing up exactly as she wanted to her customers.
She ran a brand launch campaign and did giveaways to launch her new brand and collected emails for her newsletter and advertising.
Iliana's brand launch campaign was so successful that she booked her calendar for over a year and gained 70 new clients!
